How much does a cold email campaign cost in Latvia in 2026?

How much does a cold email campaign cost in Latvia?

It depends on how you pay for it. There are three models: you run the campaign yourself on a sending platform, you hire a contractor for one project, or you buy a package with a monthly fee. Our price is in the third model: €600 per month + 21% VAT.

Sending platforms publish their prices, so they can be compared exactly. We do that in the next sections.

What does a cold email campaign cost made of?

The price of a campaign has seven parts, and tools are only two of them. The rest is work: who to write to, what to write and who answers. When you compare offers, ask which parts are in the price. Any part that is missing stays with you.

• Lead database. A list of companies and contacts to write to. A bought list, a list you collect yourself, or a list prepared with a fact about each company are three different amounts of work. More on this: what a quality lead database is.
• Copy and personalization. The first email and the follow-ups. An email with a specific fact about the recipient takes more time than one text for everyone.
• Sending platform. Software that sends email sequences and tracks replies. It costs a monthly subscription.
• Domain and mailboxes. A campaign usually uses a separate domain to protect the reputation of your main domain. Mailboxes are paid per user.
• Warm-up and DNS records. SPF, DKIM and DMARC records and a gradual start to sending.
• Reply handling. Someone reads the replies, answers the interested ones and records opt-outs.
• People's time. Who does and checks all of the above. If you do it yourself, this is the biggest cost that never shows up on an invoice.

What do cold email tools cost if you do it yourself?

The cheapest of the compared platform plans, Smartlead Base, costs $39 per month if you pay monthly, and you also need to buy mailboxes: Google Workspace Business Starter costs €6.80 per user per month. All prices are taken from the vendors' own pricing pages, checked on 25 October 2026. The Google price is shown before taxes; the other pages do not state their tax status.

What do the tools cost in total?

You need one platform, but mailboxes are paid per user, so the mailbox cost is the number of senders times the price. An arithmetic example, not a recommendation: three Google Workspace mailboxes cost 3 × €6.80 = €20.40 per month, plus the platform, for example Smartlead Base at $39.

This total does not include the domain, the lead database, the copy or your time. So doing it yourself is not automatically cheaper or more expensive: it is a different set of costs. Platform prices change, so open the pricing page again before you buy.

What does "Client flow" include for €600 + VAT per month?

The package includes a lead database, personalized emails, an AI agent that continues the conversation, and all the sending infrastructure. The price is for the whole flow together; we do not split it into parts.

In practice: together with you we define the target company profile, collect contacts only from public sources and add a hook to each one, a verifiable fact about that specific company. Our email system sends the first email and the follow-ups in your name. The AI agent with context memory reads the replies, and one of two learnxMI people reads every AI-written email before it is sent. A warm conversation goes to your salesperson with the full email history.

The price includes warmed-up domains, sensible sending limits and opt-out handling. You get the list in CSV or XLSX format, ready to import into your CRM. Domains, mailboxes, the lead database and the data are in your company's name from day one. There is no annual contract and no setup fee, and you can cancel the subscription with 30 days' notice, with no penalty.

How many emails we send per month is decided when we plan the campaign: the volume is set by domain reputation, not by a wish to send more. How the campaign is built step by step is described on the Cold email campaigns page, and the full package on the Lead generation page.

How does the free lead test batch work?

Before any payment, we prepare a small sample of leads in your segment, each with its own hook. We prepare the test batch within two days. You judge it yourself: are these your customers, and are the hooks true? Only then do you decide on €600 per month + VAT.

The test batch is also a way to compare us with another offer: ask both for a sample in the same segment and compare the lists, not the promises.

Why can a cheap cold email campaign end up expensive?

Because the most expensive mistake is not on the invoice but in your domain reputation. If emails land in spam, the money spent on the list and the copy is gone, and you may have to replace the domain.

The Google Help Center says that since 1 February 2024, senders who send more than 5,000 emails a day to Gmail must have SPF, DKIM and DMARC records and one-click unsubscribe (the List-Unsubscribe and List-Unsubscribe-Post headers). The spam complaint rate must stay below 0.30%, and Google names below 0.10% as the goal (checked on 25 October 2026). This shows why the domain and mailboxes are a separate cost and a separate job, not a free extra.

That is why we recommend a separate domain for the campaign, warm it up gradually and send only as much as the reputation allows. In an offer that says nothing about this, this part usually stays with you.

When will cold email not work for you?

Part of the decision depends not on the budget but on your situation. Check it before you compare prices.

• You sell to consumers. Emails to private individuals usually need prior consent, so cold email usually does not work for B2C. For an online store, advertising may be a better fit.
• No one is there to answer warm contacts. A campaign creates conversations, not sales. If no one answers a warm conversation, the money spent on the campaign is wasted. First you need a person who takes the conversations.
• There is no clear target segment. If you cannot name the industry, the company size and the decision-maker's role, we start with the profile, not with sending.
• You plan to send at high volume. Above 5,000 emails a day to Gmail, Google's sender requirements apply, and preparing domains becomes a bigger part of the work.

Is cold email legal, and does that affect the price?

B2B outreach to company work addresses in Latvia usually relies on legitimate interest (GDPR Article 6(1)(f)), if the sender is clear, the message is linked to the recipient's work and opting out is easy. In the price this shows up as work: opt-outs are recorded and recipients are removed from the list. More on this: Is cold email legal in Latvia? This is not legal advice.

How to compare cold email agency offers?

Compare what is included and the terms, not only the total. These six questions work for any contractor, including us.

• In whose name will the domains and mailboxes be?
• Who owns the lead database and the email history if the work ends?
• Who reads the emails before they are sent: a person or no one?
• How is the sending volume set, and what happens if the reputation drops?
• Is there an annual contract, and how do you leave?
• Can you see a sample in your segment before you pay?

Sources

• Smartlead. Pricing (Base $39, Pro $94 per month) (25 October 2026)
• Instantly. Pricing (Growth $47, Starter $94 per month) (25 October 2026)
• lemlist. Pricing (Email $69 per month) (25 October 2026)
• Google Workspace. Pricing (Business Starter €6.80 per user per month) (25 October 2026)
• Google Workspace Admin Help. Email sender guidelines (sender requirements since 1 February 2024) (25 October 2026)

Frequently asked questions