Cold email campaigns
Cold email campaigns in Latvia
Cold email campaigns are targeted B2B outreach by email to company work addresses, based on legitimate interests. learnxMI (Rīga) builds campaigns in Latvia with segmentation, personalization, follow-up and reply handling, taking care of domain reputation and the opt-out option. The goal is replies and conversations, not just emails sent.
Are cold email campaigns legal in Latvia?
Sending B2B cold emails to company work addresses in Latvia is usually based on "legitimate interests" (Article 6(1)(f) GDPR), provided there is a clear sender, a link to the recipient's business and an easy way to opt out; Latvian ePrivacy requirements also apply. Personal (B2C) addresses usually require prior consent. learnxMI builds cold email systems that respect opt-out and personalization requirements. (This is not legal advice.)
An honest look at deliverability
Cold email results start not with the copy but with whether the email reaches the inbox at all. So we talk about it openly:
- A separate domain. For the campaign we recommend a separate domain, not your main one, to protect your primary domain's reputation.
- Domain warmup. Before sending, we gradually warm up the domain to build sender reputation.
- Technical configuration. We set up SPF, DKIM and DMARC records.
- Sensible limits. We do not send as much as possible; too much volume ruins deliverability. Volume is set by reputation, not by wishful thinking.
How is a campaign structured?
- Database: we prepare a segmented list with real public contacts (or use your list).
- Personalization: we write messages for a specific segment and role, not one text for everyone.
- Sending: we launch with a warmed-up domain and sensible daily limits.
- Follow-up: a multi-step sequence for those who have not replied.
- Reply handling: we qualify interested replies and log opt-outs.
- Handover: we pass warm conversations with context to your sales manager.
Who is it for?
B2B companies in Latvia and the Baltics with a clear target segment: services, manufacturers, agencies, niche products and SaaS. If you do not yet have a prepared contact list, we start with a lead database. If you want agents to handle the replies themselves, see the full client acquisition path.
Frequently asked questions
Is cold email legal in Latvia?
B2B outreach to work addresses is usually based on legitimate interests (Article 6(1)(f) GDPR), provided there is a clear sender, a link to the recipient's business and an easy opt-out; ePrivacy requirements also apply. B2C addresses usually require consent. (This is not legal advice.)
How many emails do you send per month?
Volume depends on the number of domains, how well they are prepared and the segment. We do not send as much as possible; we send as much as the domain's reputation allows, because too much volume ruins deliverability. We set the exact volume when planning the campaign.
Which domain are the emails sent from?
We recommend a separate domain dedicated to the campaign (not your main one) to protect your primary domain's reputation. Before sending we warm up the domain and configure SPF, DKIM and DMARC.
What happens to the replies?
We qualify interested conversations and pass them to your sales manager; opt-outs are logged and removed from the list. In the full AI email bureau version, an AI agent with context memory can answer part of the replies.
Ready to launch a cold email campaign?
Tell us about your target segment. We will prepare a campaign plan that respects domain reputation and GDPR requirements.