Advertising Campaign Management in Latvia: Google and Meta for €250 a Month

Why do Latvia's big advertising agencies turn away small budgets?

Search for "Google advertising for business" or "advertising campaign management" and you will see agencies with Google Premier Partner status, published client logos and a long track record. There is no point competing with them on who manages advertising better — their body of evidence is large and well documented.

But there is a quieter reality in the same market: agencies publicly set a budget threshold below which they simply do not work. JKonsult (a Google Premier Partner) recommends an advertising budget from €500 a month on its pricing page; Nix Digital does not publish prices but recommends starting from €300 a month. If your budget is smaller, or you have been told it is "not quite big enough yet," that does not mean advertising will not work for you — it means you are below the big providers' profitability threshold, not below the threshold where advertising becomes effective.

How much does advertising campaign management cost?

The fee for the work is a fixed €250 a month, regardless of the size of the advertising budget. As an add-on to the "Client flow" package (€600 a month), advertising management costs +€250 a month. You pay the advertising budget directly to Google or Meta from your own account; it is not included in this amount.

What is included in the service?

Exactly what our €250 monthly fee covers:

• Campaign setup — Google Ads and/or Meta (Facebook, Instagram) account structure and campaign creation;
• Audiences — defining audiences and ad groups based on your segment;
• Ad copy — preparing headlines and descriptions for the campaigns;
• Day-to-day management — adjustments and budget allocation between campaigns based on data;
• Conversion tracking — setting up analytics so you can see what is actually working;
• A monthly report — the key metrics in one place, with no invented numbers.

What is not included?

So there are no surprises, here is what this fee does not cover:

• The advertising budget — you pay it directly to Google or Meta from your own account;
• Video or photo production at volume — if you need a large amount of new visual material, we plan that separately;
• Building a website or store — if you do not yet have somewhere to send the traffic, see online store;
• SEO and organic content — that is a different process with a different time horizon.

How is the advertising budget paid?

You pay the advertising budget directly to Google or Meta, from your own account and with your own payment card — that is a market standard, not a special advantage of ours. What matters more is something else: our fee for the work is fixed, not a percentage of the budget. That means we have no financial interest in increasing the budget — a bigger spend does not mean a bigger invoice for us, so a recommendation to raise the budget only comes when the results justify it, not our fee.

Who owns the advertising and analytics accounts?

We create the Google Ads, Meta advertising and analytics accounts in your name, adding ourselves as invited users, not the other way around. The accounts, data and history belong to you from day one. If the cooperation ever ends, the accounts stay in your ownership with the full history of accumulated data — you do not need to migrate or recover anything from another provider.

When does advertising not yet pay off for you?

Honestly: at a very small budget, advertising management does not pay off. If our €250 monthly fee is larger than or similar to your advertising budget, the cost of management becomes disproportionate to the budget itself. That is why we recommend starting advertising with a budget of roughly €300 a month or more — that lines up with what others openly recommend in the market too (for example, Nix Digital). Below that, we will say so ourselves and suggest a different path, such as client acquisition or organic growth, before paying for management.

Who are we not a good fit for?

• a budget below roughly €300 a month — see the previous section;
• e-commerce with a large product catalogue and a complex advertising flow across several markets — there, a provider with a specialized team, such as a Google Premier Partner, is a better fit;
• large-scale brand advertising with a budget of several thousand euros a month or more — there, a percentage-based model is usually more favorable than our fixed fee;
• cases where you do not yet have a website or landing page to send the advertising to — that can be prepared first, see online store.

How does the process work?

We work with no annual contract — the service can be cancelled with 30 days' notice. We have handled advertising campaign management for, among others, 4health (Latvia). learnxMI (Rīga) is a joint project of Garri Gelfers and Dr.oec. Levs Fainglozs — they manage the advertising themselves, rather than passing it on to another provider.

• Conversation and account. We discuss your goal and budget, and create a Google Ads and/or Meta account in your name, adding ourselves as users.
• Setup. We prepare the campaign structure, audiences and conversion tracking.
• Launch and management. The campaigns run, and we adjust them day to day based on data.
• Monthly report. You see what is happening with the budget and the results — with no promised numbers that nobody could honestly know in advance.

Related services

• Client acquisition — the full path from lead to ready client, if you also want outbound outreach.
• Online store — if the advertising still needs a website or store to send traffic to.
• All services — the full list.