Who does the work
Garri Gelfers
Co-founder, AI automation engineer
Rīga · works in Latvian, Russian and English
Garri Gelfers — the engineer who builds and answers
Garri Gelfers is the co-founder of learnxMI (Rīga) and an AI automation engineer. Across Latvia and the Baltics, he builds systems that find customers for a business and remove the manual work: lead sourcing, email outreach, automated workflows, websites and online stores. Below, in plain language: how these systems are built and what happens when something breaks.
Work you can open and check
- hybridenergy.ltStore migration from CS-Cart to WooCommerce with the full catalog and redirects for old addresses.
- citadel.ltLithuanian WooCommerce store; bulk price and discount management via catalog export and re-import.
- bullettrapbaltic.comMultilingual B2B website with product sections and an inquiry flow.
- 787bro.lvWebsite with content management the client edits themselves, in three languages (LV/RU/EN), with automatic publishing.
- flatradar.onlineOur own subscription product with paying users, not a client project and not a demo.
- garrigelfers.comPortfolio.
- LinkedInProfile.
- YouTube @garrigelfersChannel.
What I do for your business
I build systems, not presentations. The result isn't a slide deck about what AI can do, but a concrete process that runs tomorrow morning without you: a list of real contacts, outreach sent and answered, a store that sells, or a report that fills itself in.
I start with one process that's already causing pain in the business and take it all the way through. Only then do we move to the next one.
What's actually behind the words you see in proposals
This section is for people who aren't engineers. No jargon, just what each of the most common terms actually means.
A workflow (also called n8n automation). Picture an employee who opens the inbox every morning, pulls the data out of an email, writes it into a spreadsheet, drafts a reply, and forwards it to a colleague on Telegram. A workflow is exactly this employee, just as software: a chain of steps that runs on a schedule or on a trigger. My job is to design and build that chain so it survives a bad day too: if some service doesn't respond, the flow doesn't fail silently, it retries and reports where it stopped.
A data-extraction system. When you need a list of potential customers, there are two paths. The first: buy a ready-made database or guess emails using the formula "firstname.lastname@domain"; a large share of those addresses simply don't exist, and your domain's reputation suffers for it. The second path is our own system: it goes through public sources and collects only the contacts a company has actually published. It's slower, but the list works.
An AI agent with context memory. A plain autoresponder sends the same text to everyone. An agent with memory remembers what's already been said in this conversation and writes the next message accordingly, the same way an employee rereads the thread before replying. When a conversation turns into a real lead, it's handed to a person along with the full context.
What it means to migrate a store without losing your place in Google. When a store moves to a new platform, page addresses change. If nothing is done about it, Google sends the buyer to a dead page, and the store drops out of search results exactly when that's least affordable. A migration means two things: carrying over the full catalog with descriptions, images and categories, and telling every old address where the same product now lives (this is called a 301 redirect). That's how we migrated hybridenergy.lt from the old CS-Cart platform to WooCommerce.
The engineer who builds and answers
There are two ways to work with automation. The first: install a tool, launch it in the cloud, and hope it holds up. The second: build a system, understand where it can break, and be reachable on the day it does. I work the second way.
- Every system has an owner, and that's you: the domain, the website, the accounts, the mailboxes and the data are registered in your name.
- When something goes wrong, you write to me, not to a support desk in another time zone.
- I don't promise a number of meetings per week. I show you what's been built and what it does.
Where I trained
Trained with The AI Automators, one of the leading AI automation programs for business owners. But a certificate isn't proof: look at the work below, you can open it and check it yourself.
Frequently asked questions
What is an n8n workflow, and why might I need one?
A workflow is a chain of steps a computer runs on your behalf, on a schedule or on a trigger: it pulls data from an inbox or a form, writes it into a spreadsheet or CRM, drafts a reply and notifies the person responsible. It's worth having wherever someone repeats the same manual task every week.
Can you connect to my existing systems, or does everything need to be built from scratch?
In most cases we connect to what's already there. Your website, mailbox, CRM, spreadsheets and Telegram can usually be linked together; we only build from scratch what you don't already have.
Who owns what you build?
You do. The domain, the website, the ad accounts, the mailboxes, the data and the workflow itself are all registered in your company's name. If the engagement ends, you keep everything in working order.
What languages do you work in?
Latvian, Russian and English, both in conversation and in the systems we build.
Let's talk about one process
Tell me about one spot in your business where manual work repeats every week, or where new conversations are running dry. I'll tell you whether it can be automated, what it would look like, and how long it would take.