Can you advertise on ChatGPT in Latvia, and how does it work?

Can you advertise on ChatGPT in Latvia?

Yes, and you can do it yourself, without OpenAI's sales team. OpenAI's "Ads Manager Availability" page lists Latvia as "Available". The same page sets one condition: the legal entity that advertises and receives the invoice must be registered in one of the listed countries (checked 25 October 2026).

OpenAI started testing ads in ChatGPT in the US on 9 February 2026. It announced ChatGPT ads in Europe, across 31 markets, on 18 August 2026, and at first ads could only be bought through the OpenAI Ads Solutions team, agencies and technology partners. An update to the same announcement, dated 31 August 2026, says self-serve is open in the 31 European markets. The announcement does not say whether Latvia is one of them; only the availability list confirms it. On 25 October 2026, the list showed 89 countries as "Available", including Estonia and Lithuania.

Who sees ChatGPT ads and who does not?

Ads can only appear to users on the Free and Go plans. Plus, Pro, Business, Enterprise and Edu accounts have no ads, and ads are not shown to accounts identified as belonging to minors (OpenAI Help Center, checked 25 October 2026).

This is the first question to ask before setting a budget: which plan is your buyer on? If the decision maker uses ChatGPT Business paid for by their company, they will not see your ad. A Free user can also switch to a version without ads that comes with fewer messages.

How do ads on ChatGPT work?

The ad is one block under the ChatGPT answer, labeled as an ad and separated from the answer. OpenAI is also testing an ad with several images that is shown while ChatGPT generates an image (checked 25 October 2026).

The system picks which ad to show based on the current conversation, the ad's landing page, headline and text, the advertiser's context hints and the targeting. If several ads fit, relevance and the advertiser's bid decide the order. OpenAI states that ads do not influence ChatGPT's answers and run in a separate system; this is OpenAI's claim, and it cannot be checked from the outside.

The advertiser does not see conversations and only gets aggregated metrics, such as views and clicks. OpenAI reviews every ad before it starts running.

How much do ChatGPT ads cost?

The minimum daily budget for an account billed in euros is 15 EUR (checked 25 October 2026). OpenAI does not publish a suggested cost per click: its guide to conversion campaigns says there is currently no suggested bid amount, and the price is set by auction.

The campaign objective decides what you pay for. Views is a charge per 1,000 impressions (CPM), Clicks per valid click (CPC), and Conversions charges per click (oCPC) or per impression (oCPM). You do not pay for the conversion itself. The objective cannot be changed after the campaign is created; you have to create a new campaign.

The daily budget is an average over seven days: on one day you can spend up to twice the amount, and over seven days no more than seven times the amount. The budget week runs from Sunday to Saturday in the account's time zone.

You are charged after ads run. For a self-serve account with a card, OpenAI charges when the unpaid amount reaches the account's billing threshold, and at the end of the month. When you add a card, your bank may place a temporary hold that can stay visible for 8 days or longer. After you pause a campaign, ads can still run for up to 24 hours, and you pay for that too.

How do you target ChatGPT ads in Latvia?

You choose countries in the campaign, but a new self-serve account may at first only be allowed to show ads in its own country, so a Latvian company in Latvia. Other countries open after identity verification and a certain amount of spend in your own country (checked 25 October 2026).

On top of the country, OpenAI allows targeting by regions, cities and postal codes where available, and says availability differs by country. Whether Riga is offered for Latvia is visible in the campaign settings; we have not checked it. For product feed campaigns, new location settings can only be set at country level.

Personalized ads are not available at first in the European Economic Area and Switzerland, so in Latvia ads are chosen mainly by the current conversation. OpenAI recommends not using your own audiences in EEA campaigns until personalization is available; an audience you include needs at least 25,000 matched users. There are five platforms: the Android app, Android web, desktop web, the iOS app and iOS web.

Ads are not shown in chats about personal health, mental health and politics, and political ads are not allowed. Health and finance companies can only advertise if they meet OpenAI's strict criteria.

Who can set up ChatGPT ads?

The company itself can set them up in Ads Manager at ads.openai.com, or an agency or technology partner can. OpenAI offers larger advertisers a form to apply for sales support (checked 25 October 2026).

Whoever sets up the campaign, OpenAI ties the account to the legal entity that advertises and receives the invoice. You may not be able to change the billing country, currency and legal entity yourself after the account is created, and the card must match the company's country. That is why it makes sense to create the account in your own company's name from the start.

What do you need before running your first ad on ChatGPT?

You need seven things before the first campaign, and most of them must be done before you publish, because some settings cannot be changed later (OpenAI Help Center, checked 25 October 2026):

• A company in the list. The legal entity is registered in a country with "Available" status; Latvia is one of them.
• A billing profile. Company name, address, an email for invoices and a credit card that matches the company's country (cards from other countries may be declined). You can enter a VAT number in Ads Manager, and it appears on the following invoices.
• A topic that is not restricted. Personal health, mental health and politics are out.
• A landing page that answers the question. The ad is also chosen by its landing page, and the person arrives with a specific question. If the page does not answer it, you paid for the click for nothing.
• Measurement. A conversion campaign needs the OpenAI Pixel or the Conversions API and one standard event, such as a purchase or a lead. Custom events are not supported yet for the conversion objective.
• An objective and a budget type. The objective cannot be changed later. A lifetime budget can be converted to a daily budget, but not the other way round.
• Dates. Your first campaign may not have start and end dates before publishing. OpenAI advises against publishing a campaign only to set them, because the ad can start running right after review.

Is a ChatGPT ad the same as being mentioned in the answer?

No. An ad is a paid block under the answer that only Free and Go users see, and it stops when the budget runs out. You cannot buy a mention in the answer itself. The companies that get there are the ones whose pages the assistant can read and cite, and that answer is seen on every plan.

The example from our work is organic, not an ad. PharmaEurope, a white label supplement manufacturer, was not named in ChatGPT answers until 21 September 2026. On 12 October 2026, after new pages, ChatGPT named it in 13 of 16 answers to 8 buyer questions. This is one example, not a promise. How we do it: visibility in AI answers.

Our order is simple: the page first, then ads. How AI assistants see your website is shown by our free AEO/GEO check.

When do you not need ChatGPT ads?

There are four cases when it is better not to spend the budget.

• Your buyer is on a paid plan. If your buyer uses Plus, Pro or Business, there are no ads there.
• The topic is restricted. Ads are not shown in chats about personal health, mental health and politics.
• The page is not ready. If the landing page does not answer the question the person came with, you paid for the click for nothing.
• There is no money for an experiment. OpenAI says ChatGPT ads are in beta and there are no benchmarks yet by advertiser, industry or campaign type. Plan the first budget as an experiment with a fixed amount and a fixed end date.

Sources

• OpenAI. ChatGPT Ads expands across Europe (18 August 2026, updated 31 August 2026): 31 markets, self-serve, Free and Go, partners (25 October 2026)
• OpenAI Help Center. Ads Manager Availability: Latvia "Available", legal entity condition, 89 countries (25 October 2026)
• OpenAI Help Center. Ads in ChatGPT: plans, placement, tests since 9 February 2026, EEA personalization, restricted topics (25 October 2026)
• OpenAI Help Center. Creating campaigns for ChatGPT Ads: objectives, budget, 15 EUR, countries, platforms, audiences (25 October 2026)
• OpenAI Help Center. Daily budgets: seven-day average, 2× per day, 7× per week (25 October 2026)
• OpenAI Help Center. Conversion-optimized Campaigns: Pixel, Conversions API, no suggested bid (25 October 2026)
• OpenAI Help Center. Billing & Payment: billing profile, card, threshold, VAT number, 24 hours after pausing (25 October 2026)
• OpenAI Help Center. ChatGPT Ads FAQ: beta, no benchmarks (25 October 2026)
• PharmaEurope (our client): ChatGPT measurement, 8 questions × 2, 12 October 2026 (12 October 2026)

Frequently asked questions