Visibility in AI answers
How much does GEO (AI search optimization) cost, and what drives the price?
Published GEO (AI search optimization) prices run from tools at $10 a month to agency retainers of $50,000+ a month in the US. In Lithuania, most starting packages cost €100–1,000 a month, according to a Lithuanian agency's overview. Ours starts from €200 per month; we name the exact sum after a free 90-minute consultation.
How much does GEO cost in 2026?
According to an overview by a Lithuanian agency, most starting monthly packages there cost €100–1,000. Enterprise programs at a US agency reach $50,000+ a month. The range is that wide because the prices describe different products. A tracking tool, a one-off audit and a monthly program that writes pages are all sold as GEO.
So compare what is included before you compare the sums. A tool shows how often AI assistants name you, but it does not change your pages. An audit tells you what to fix. A monthly program writes or rewrites pages and measures the result again.
Latvian agencies rarely publish GEO prices. This is what we saw when we looked on 14 October 2026.
AI assistants may fill this gap with figures of their own. On 13 October 2026 we asked Gemini, in Russian, how much this work costs in Riga. It answered with price ranges that we could not match to any published price list we opened. Below, every price has a source and a date.
What do agencies in the Baltics and elsewhere actually publish?
Agencies and tool vendors publish monthly retainers, one-off audits or projects, and hourly rates. The table lists what we found, with the date of each source. We checked all of them on 14 October 2026. The figures are not comparable with each other: one price covers a full program, another only an audit or a tracking tool.
Every guide in the table is written by a company that sells GEO services or tools. The US and Australian guides do not say where their numbers come from. The Australian guide calls its figures a rough breakdown.
The Lithuanian figure is the estimate of the author of an overview of published prices. It was compiled by a Lithuanian agency that sells this service itself; we did not open the companies' pages.
| Source (market) | What the price covers | Published price | Currency | Date of the source |
|---|---|---|---|---|
| Overview of published prices by a Lithuanian agency (Lithuania) | Monthly GEO, AEO and AI SEO packages | Most starting packages €100–1,000 a month (the author's estimate) | EUR | Published 2 May 2026, updated 11 October 2026 (compiled by an agency that sells this service; we did not open the companies' pages) |
| Latvian agency websites (Latvia) | GEO prices | Rarely published | – | Our observation, 14 October 2026 |
| US agency (US) | Monthly agency services: small, medium, enterprise business | $1,500–5,000; $5,000–25,000+; $25,000–50,000+ a month | USD | Published 26 May 2026 |
| US agency (US) | One project; a consultant | $5,000–50,000 per project; $50–300 an hour | USD | Published 26 May 2026 |
| US agency (US) | DIY tools; AI visibility tracking tools | $10–250+ a month; $50–1,000+ a month | USD | Published 26 May 2026 |
| US software vendor that sells its own AEO tool (US) | Self-serve monitoring tools; ongoing agency programs | About $29–489 a month; about $9,000–15,000+ a month | USD | Updated 8 September 2026 |
| Australian agency (Australia) | Monthly GEO at three levels; a one-off readiness audit | $2,000–4,000, $4,000–10,000, $10,000–20,000+ a month; audit $10,000–20,000 | Dollars, currency not stated | Published 30 June 2025; page metadata shows a change on 4 August 2026 |
| OpenAI (Latvia) | Minimum daily budget for ChatGPT ads, euro account | €15 a day | EUR | OpenAI Help Center, seen 14 October 2026 |
| learnxMI (Latvia) | Visibility in AI answers | From €200 a month; exact sum after a free consultation | EUR | 13 October 2026 |
What do Russian-language price guides show, and do they apply to Latvia?
Russian-language guides price GEO for the Russian market, so they are not a benchmark for Latvia or the Baltics. We list them separately because AI assistants can draw on them. On 13 October 2026 we asked Gemini, in Russian, about prices in Riga, and it ran 2 of its 3 web searches in Russian.
On questions about agencies in Latvia asked in Russian, Gemini searched only in Latvian and English. For Latvian and Baltic prices, use Latvian and English pages, and check which market a price comes from.
The article on vc.ru names only one other website as its source, and its author compares his own model with a traditional agency. The column in T-Zh describes three cases of large companies without naming them. Its author founded a platform that tracks brand visibility in AI answers.
| Source | What the price covers | Published price | Date of the source |
|---|---|---|---|
| vc.ru, article on prices for promotion in AI assistants | AEO and GEO market, monthly | $497–15,000 a month; $1,500–5,000 for most cases (the author's wording, translated) | 2 July 2026 |
| T-Zh magazine, column by a practitioner | Three cases, total budget for the whole period | About 400,000 rubles for 6 months; 280,000 for 4 months; 380,000 for 3 months | 19 May 2026 |
What drives the price of GEO?
The price of GEO depends on how many pages must be written or rewritten, in how many languages, and how often the result is measured. ChatGPT ads, if you want them, are a separate budget paid to OpenAI. The sources also name industry and competition, but we have not compared prices by industry ourselves.
Pages matter because each page that answers a buyer's question has to be written, checked and measured. For our client PharmaEurope, a white-label and private-label supplement manufacturer in the EU, the new website had 26 pages. Each page gives the answer first, writes the numbers as text and has 8–14 FAQ.
Languages matter in the Baltics. A business that sells in Latvian, Russian and English needs each page in each language, and each language has to be measured on its own.
Measurement costs time or a tool, because one check proves nothing. Answers change from run to run, so we ask each question twice and repeat the whole set after 1–2 weeks. ChatGPT named PharmaEurope in 0 of 15 answers on 27 September 2026 (OtterlyAI tracking, different questions). On 12 October 2026 it named the company in 13 of 16.
| Factor | How it moves the price | What confirms it |
|---|---|---|
| Number of pages to write or rewrite | A main driver: each page is written, checked and measured | Our case: PharmaEurope, 26 pages; the US agency guide lists the number of pages |
| Languages | Each language means its own texts and its own measurement | Our measurement, 13 October 2026: Gemini searched in Latvian and English on questions about agencies in Latvia |
| Measurement before and after | Repeated runs in several assistants take time or a paid tool | Our method: each question twice, repeat after 1–2 weeks; tracking tools $50–1,000+ a month (US agency, 26 May 2026) |
| ChatGPT ads | A separate budget paid to OpenAI, on top of the work on pages | OpenAI: minimum daily budget €15 for a euro account |
| Industry and competition | More content and more outside sources where competitors are already active | Named by the US agency guide and the Russian-language column; not compared by us |
| Mentions on other websites | Publications outside your site are often priced separately | Named by the US software vendor's guide and the vc.ru article; not measured by us |
| Contract term | Sets how long you pay, not when results come | PharmaEurope first named 8 days after its new website went live; no date can be guaranteed |
How much does SEO cost, and how is GEO priced differently?
Published SEO and GEO prices overlap at the entry level. The same US agency lists SEO retainers for small businesses at $1,500–3,500 a month and GEO at $1,500–5,000 a month. Its SEO page shows no date; the page metadata gives 1 October 2026.
The difference is what is measured. SEO is measured by positions and clicks in Google. GEO is measured by how often ChatGPT, Gemini and other assistants name the company and cite its pages. Because those answers vary from run to run, the same questions have to be asked several times and in each language. That repeat work is part of what you pay for in GEO.
For how AEO, GEO and SEO differ, see AEO vs GEO vs SEO: what's the difference.
How much does advertising in ChatGPT cost, and is it part of GEO?
The minimum daily budget for ChatGPT ads is €15 for a euro account, and that budget is paid to OpenAI, not to an agency. It is a separate line from GEO work on pages. Since 31 August 2026 businesses in Latvia can buy these ads in self-serve mode, and only Free and Go users see them.
At the minimum daily budget, 30 days of ads come to €450. That is the platform minimum, not a recommendation. OpenAI treats the daily budget as an average over seven days, so spend on a single day can be up to twice the budget. Setting up and running the campaign is work on top of the ad budget.
OpenAI says ads do not influence ChatGPT's answers, so an ad does not buy a place inside the answer. More: ChatGPT ads in Latvia.
Can I start for free or with tools?
Yes. You can check the basics yourself for free and pay only for what you cannot do. Ask 5–10 questions your buyer would ask in ChatGPT, each twice, in a new chat. Note whether you are named and which pages appear under "Sources". Step by step: why ChatGPT doesn't recommend your business.
Our free AEO/GEO check is another place to start.
Paid tools measure, but they do not write pages. AI visibility tracking tools cost $50–1,000+ a month, according to a US agency (26 May 2026). Self-serve monitoring tools cost about $29–489 a month, according to a US software vendor (8 September 2026). A tool tells you that you are missing from answers. Someone still has to write the pages that fix it.
What should I ask for in a quote to compare two agencies?
Ask each agency to write down the scope in numbers: pages, languages, questions measured and dates. Two quotes can be compared only when they describe the same work. The list below works for any provider, including us. More on choosing a provider: how to choose a GEO agency in the Baltics.
- Pages and languages: how many pages will be written or rewritten, and in which languages.
- Measurement: which buyer questions, how many, in which assistants, and how many times each question is asked.
- Dates: when the first measurement is made and when it is repeated.
- What is billed separately: publications on other websites, structured data, the ChatGPT ad budget.
- Term: the minimum contract and the notice period.
- Ownership: who owns the website, domain, ad accounts and collected data.
- No result: what happens if the assistants still do not name you. Nobody can guarantee a place in an answer; a measurement before and after can be guaranteed.
How much does GEO cost with us?
Our work on visibility in AI answers starts from €200 per month. The final sum depends on the number of pages, the languages and whether you also need ChatGPT ads. We name it after a free 90-minute consultation.
Our "from €200" is a starting price, not a market average. It cannot be compared line by line with the packages above, because their scope differs. There is no annual contract: you can stop with 30 days' notice, without penalties or setup fees. The website, domain, ad accounts and collected data are in your company's name from the start.
We do not guarantee a place in AI answers. We guarantee a measurement before and after. The method and dated results: how we work on visibility in AI answers.
Sources
- Overview of published AI SEO and GEO prices in Lithuania (published 2 May 2026, updated 11 October 2026). Compiled by a Lithuanian agency that sells this service itself; we did not open the companies' pages (14 October 2026)
- US agency. How Much Does Generative Engine Optimization Cost in 2026? (published 26 May 2026) (14 October 2026)
- Same US agency. SEO Pricing: How Much Does SEO Cost? (page shows no date; metadata says 1 October 2026) (14 October 2026)
- US software vendor that sells its own AEO tool. How much does AEO cost? A breakdown by approach (updated 8 September 2026) (14 October 2026)
- Australian agency. How Much Does GEO Cost? (published 30 June 2025; metadata shows a change on 4 August 2026; currency not stated) (14 October 2026)
- vc.ru. How much promotion in AI assistants costs in 2026 (2 July 2026). Russian market, not a benchmark for Latvia (14 October 2026)
- T-Zh. How much GEO promotion costs for large business, community column (19 May 2026). Russian market, not a benchmark for Latvia (14 October 2026)
- OpenAI Help Center. Create Campaigns for ChatGPT Ads: minimum daily budget, EUR 15; daily budget as an average over seven days (14 October 2026)
- OpenAI. ChatGPT Ads expands across Europe (18 August 2026, updated 31 August 2026) (14 October 2026)
- OpenAI Help Center. Ads Manager Availability: Latvia: Available (14 October 2026)
- PharmaEurope (our client): new website of 21 September 2026; our measurements via the OpenAI API (gpt-5.5 with web search), 12 October 2026; 27 September: OtterlyAI tracking (12 October 2026)
- learnxMI: our own questions to Gemini with Google Search, 13 October 2026 (prices in Riga; agencies in Latvia), and our look at Latvian agency websites, 14 October 2026. Own measurement, not published as a separate file (14 October 2026)
Frequently asked questions
How much does an AI SEO agency charge?
Agencies charge monthly retainers, one-off audits or hourly rates. A US agency publishes $1,500–5,000 a month for small businesses and $50–300 an hour for a consultant. In Lithuania most starting monthly packages cost €100–1,000, by the estimate of a Lithuanian agency. Latvian agencies rarely publish GEO prices (our observation, 14 October 2026).
How much does AEO cost per month?
Price guides usually group AEO with GEO. A US software vendor's guide (8 September 2026) puts self-serve monitoring tools at about $29–489 a month. It puts ongoing agency programs at about $9,000–15,000+ a month. In Lithuania, most starting monthly packages cost €100–1,000, by the estimate of a Lithuanian agency.
Do GEO prices differ by industry?
The price guides say so. A US agency guide and a Russian-language column both name industry and competition among the factors. Where competitors are already active, more content and more outside sources are needed. We have not compared prices by industry ourselves, so we give no figures per industry.
Can I compare US GEO prices with Baltic ones?
Not directly. US guides quote dollars, while the Lithuanian estimate is in euros and covers starting packages. A price can also cover a tool, an audit or a full program. Compare the scope instead: how many pages and languages, which questions are measured, and how often the measurement is repeated.
How much does a GEO audit cost?
From free to thousands of dollars. A US software vendor's guide puts diagnostic audits at free to a few hundred dollars and agency sprints from about $3,000. An Australian agency quoted $10,000–20,000 for a readiness audit (30 June 2025). Ask what the audit measures and whether the measurement is repeated.
How long is the contract, and when do results show?
Terms differ from provider to provider, so ask for the minimum term and the notice period in writing. We have no annual contract and a 30-day notice period. ChatGPT first named our client PharmaEurope 8 days after its new website went live. Nobody can guarantee a date.
Can I trust the GEO prices an AI assistant gives?
Check the sources. On 13 October 2026 we asked Gemini, in Russian, how much this work costs in Riga. It gave ranges we could not match to any published price list we opened. Ask the assistant for its sources and check the date and market of each price.
Find out what GEO would cost for your website
In a free 90-minute consultation we look at what ChatGPT answers to your buyers' questions today and name the price for your pages and languages.