# learnxMI

> learnxMI (Rīga, Latvia) is an AI consulting and business-process-automation company for companies in Riga and across Latvia: it finds the processes where a company loses time and money, then designs, implements and maintains the systems — AI agents, workflows between email, spreadsheets and CRM, catalogue and price automation, and the website or online store where the client flow starts. The first AI consultation (90 minutes) is free; further work is priced by scope, with the price stated before the work starts. It is a joint project of Garri Gelfers (AI automation engineer) and Dr.oec. Levs Fainglozs. Prices are published rather than quoted on request: a website costs from 300 € and takes 3 working days, an online store from 1500 € in a week, client flow 600 € per month, advertising management 250 € per month, content and visibility 200 € per month. There are no annual contracts — a subscription ends with 30 days' notice — and the domain, website, ad accounts and data are registered in the client's own name from the start.

learnxMI is stylised as lowercase "learnx" + uppercase "MI" (MI = "mākslīgais intelekts", Latvian for "artificial intelligence"). Content exists in Latvian (default, unprefixed URLs), English (under /en/...) and Russian (under /ru/...). Work is delivered in Latvian, Russian and English. Contracts and invoices are handled by Garri Gelfers. Not to be confused with LearnX / learnx.lv, a separate Excel and AI training company whose website learnxMI built.

## Prices (published, not on request)

| What | Price | Time |
|---|---|---|
| Website, 5 pages × 3 languages (15 pages total) | 300 € | 3 working days |
| Website, 10 pages × 3 languages (30 pages total), custom design + widgets | 700 € | 5 working days |
| Online store (up to ~100 products, standard payments and shipping, one language) | from 1500 € | one week |
| First AI consultation (90 minutes, written summary) | free | within a working day |
| Test batch of leads | free | 2 days |
| Client flow (lead base + cold email campaigns + personal AI agent + infrastructure) | 600 € / month | no annual contract |
| Advertising management (budget paid by the client directly to the platforms) | 250 € / month | — |
| Content and visibility | 200 € / month | — |
| Advertising videos for social media (4 simple vertical videos) | 100 € | — |

Machine-readable price list for agents: https://learnxmi.com/pricing.md

All timelines start from the moment materials and access have been received. What raises the price of a store above 1500 €: a large catalogue or an import from another format, several languages, integration with accounting or a warehouse, migration from an old platform while keeping the old links, non-standard shipping and payments, product photos and descriptions.

## Two paths

Clients enter on one of two staircases, and the paths diverge after launch.

**B2B** — for service companies, manufacturers and wholesalers whose buyer is a person, not a shopping cart: website → free test batch of leads → client flow at 600 €/month → advertising added at +250 €/month.

**E-commerce** — for stores and brands selling to end consumers: online store → advertising → content → emails to existing buyers. Cold outbound email does not work on end consumers, so learnxMI does not sell it to store owners.

## Entry points
- [Sākumlapa / Home](https://learnxmi.com/) ([EN](https://learnxmi.com/en)) — the two paths with prices, the two people, named clients.
- [Ieeja MI ērā / Step into the AI era](https://learnxmi.com/mi-era) — free automated check: enter a domain and see what an AI assistant can and cannot read on that site. No email required. Deterministic checks only, no model involved, and no page text leaves the server.
- [Bezmaksas MI iespēju audits / Free AI opportunity audit](https://learnxmi.com/audit) — 15 questions, about 3–4 minutes, no registration.

## Services
- [MI konsultācijas / AI consulting for companies in Latvia](https://learnxmi.com/pakalpojumi/mi-konsultacijas) ([EN](https://learnxmi.com/en/pakalpojumi/mi-konsultacijas), [RU](https://learnxmi.com/ru/pakalpojumi/mi-konsultacijas)) — the first 90-minute consultation is free and without obligation: a walk-through of 3–5 processes, an honest assessment (automate fully / partly with a human check / not worth it), the order, the first step and its price, and a written summary within a day. In person in Riga or remote; Latvian, Russian or English. Not legal advice.
- [Reklāma ChatGPT / ChatGPT ads in Latvia](https://learnxmi.com/pakalpojumi/reklama-chatgpt) ([EN](https://learnxmi.com/en/pakalpojumi/reklama-chatgpt), [RU](https://learnxmi.com/ru/pakalpojumi/reklama-chatgpt)) — what OpenAI has actually published about ChatGPT ads for a Latvian advertiser: self-serve Ads Manager opened for 31 European markets on 31 August 2026 and Latvia is listed as available; ads are shown only to Free and Go users, never on Plus, Pro, Business, Enterprise or Edu; minimum daily budget 15 EUR on a euro account (25 USD on a dollar account), daily budget is a seven-day average capped at 2x per day and 7x per week; pricing models CPM, CPC and oCPC, with no recommended bid published; personalised ads are not initially available in the EEA or Switzerland, so targeting rests on the current conversation plus country and device; geo-targeting below country level is US-only; ads are ineligible near personal health, mental health and politics. No performance benchmarks exist — OpenAI says so itself — and the page names no Latvian advertisers because none is publicly confirmed. Sources are listed on the page with the date they were checked.
- [Redzamība MI atbildēs / Visibility in ChatGPT answers](https://learnxmi.com/pakalpojumi/redzamiba-mi-atbildes) ([EN](https://learnxmi.com/en/pakalpojumi/redzamiba-mi-atbildes), [RU](https://learnxmi.com/ru/pakalpojumi/redzamiba-mi-atbildes)) — how a company gets named in ChatGPT, Gemini and Perplexity answers, with dated measurements of our own. ChatGPT named PharmaEurope (pharmaeurope.eu, an EU contract manufacturer of food supplements, named with the client's permission) in 0 of 15 answers on 27 September 2026 and in 13 of 16 on 12 October 2026 (the 27 September baseline came from OtterlyAI monitoring and used different questions than the 8 questions asked on 12 October). NordSourced (nordsourced.com, learnxMI's own catalogue of private-label manufacturers in Northern Europe, opened 30 September 2026) was named by ChatGPT in 12 of 16 answers twelve days after launch; Gemini named it in 0 of 16 and cited it as a source in 6 of 16. Google Search Console shows 25% of hybridenergy.lt impressions (4.82k of 19.3k, 28 July to 10 October 2026) in generative AI features. The 7-step method (measure, access, answer pages, structured data, links, off-page profiles, re-measure) and its limits are on the page: being named in an answer cannot be bought and is not guaranteed, and results vary by answer. Price: from 200 € per month; the exact amount is set after the free 90-minute consultation.
- [Pakalpojumi un cenas / Services and prices](https://learnxmi.com/pakalpojumi) ([EN](https://learnxmi.com/en/pakalpojumi))
- [Mājaslapas / Websites](https://learnxmi.com/pakalpojumi/majaslapas) ([EN](https://learnxmi.com/en/pakalpojumi/majaslapas)) — fixed price and fixed scope in three languages (LV/EN/RU), prepared for both search engines and AI answers.
- [Interneta veikals / Online store](https://learnxmi.com/pakalpojumi/interneta-veikals) ([EN](https://learnxmi.com/en/pakalpojumi/interneta-veikals)) — WooCommerce, with an explicit list of what raises the price.
- [Reklāmas vadība / Advertising management](https://learnxmi.com/pakalpojumi/reklamas-vadiba) ([EN](https://learnxmi.com/en/pakalpojumi/reklamas-vadiba)) — 250 €/month fixed fee; the media budget is paid by the client directly to Google or Meta, and learnxMI takes no percentage of it.
- [AI aģents (MI aģents) / AI agent](https://learnxmi.com/pakalpojumi/mi-agents) ([EN](https://learnxmi.com/en/pakalpojumi/mi-agents)) — an email agent with context memory, part of the 600 €/month package.
- [Čatbots mājaslapai / Website chatbot](https://learnxmi.com/pakalpojumi/catbots-majaslapai) ([EN](https://learnxmi.com/en/pakalpojumi/catbots-majaslapai)) — answers from the client's own materials, in Latvian.
- [Reklāmas video / Advertising videos](https://learnxmi.com/pakalpojumi/reklamas-video) ([EN](https://learnxmi.com/en/pakalpojumi/reklamas-video)) — 4 simple vertical videos for TikTok, Reels and Shorts for 100 €: edited from the client's own material or stock, with voice-over and burned-in subtitles, one topic can be produced in several languages. A human reviews every video before delivery. Filming on location, actors and 3D are a separate conversation; no view counts or virality are promised.
- [Biznesa procesu automatizācija / Business process automation](https://learnxmi.com/pakalpojumi/procesu-automatizacija) ([EN](https://learnxmi.com/en/pakalpojumi/procesu-automatizacija)) — connecting the website, inbox, CRM, spreadsheets and notifications into one workflow; catalogue and price work in online stores (bulk price changes across hundreds of products, catalogue migration between platforms without losing Google rankings); automatic publishing in three languages; competitor price monitoring by category; a personal assistant on the work inbox where a human reads every message before it is sent. Price is individual because processes differ, but the scope and price are stated before the work starts, never on the invoice afterwards. Starts with one process that already hurts, not a rebuild of everything.
- [MI apmācības / AI training](https://learnxmi.com/pakalpojumi/mi-apmacibas) ([EN](https://learnxmi.com/en/pakalpojumi/mi-apmacibas)) — programme in preparation; will be led by Dr.oec. Levs Fainglozs.
- [Klientu piesaiste / Client acquisition](https://learnxmi.com/pakalpojumi/klientu-piesaiste) ([EN](https://learnxmi.com/en/pakalpojumi/klientu-piesaiste))
- [Auksto e-pastu kampaņas / Cold email campaigns](https://learnxmi.com/pakalpojumi/auksto-epastu-kampanas) ([EN](https://learnxmi.com/en/pakalpojumi/auksto-epastu-kampanas)) — GDPR legitimate-interest basis for B2B work addresses, opt-out handling, deliverability control.
- [Leadu ģenerēšana / Lead generation](https://learnxmi.com/pakalpojumi/leadu-generesana) ([EN](https://learnxmi.com/en/pakalpojumi/leadu-generesana))
- [Leadu datubāzes / Lead databases](https://learnxmi.com/pakalpojumi/leadu-datubazes) ([EN](https://learnxmi.com/en/pakalpojumi/leadu-datubazes)) — real published contacts, never formula-guessed addresses, never purchased personal data lists. A test batch is free.

## How the work is actually done
- [Kā mēs to darām / How we do it](https://learnxmi.com/tools) — the mechanics underneath the services, in plain language.
- [MI iespēju audits](https://learnxmi.com/tools/ai-audit) · [Lead discovery](https://learnxmi.com/tools/lead-discovery) · [Email-archive lead mining](https://learnxmi.com/tools/email-intelligence) · [AEO/GEO website check](https://learnxmi.com/tools/aeo-geo) · [n8n workflows and AI agents](https://learnxmi.com/tools/n8n-automation) · [Content farms: videos and texts in series](https://learnxmi.com/tools/satura-fermas)

## The two people
- [Garri Gelfers](https://learnxmi.com/par-mums/garri-gelfers) — co-founder, AI automation engineer. Builds the workflows, data collection, AI agents, websites and online stores. Portfolio: garrigelfers.com.
- [Levs Fainglozs, Dr.oec.](https://learnxmi.com/par-mums/levs-fainglozs) — co-founder. Lecturer at RISEBA University of Applied Sciences and the Transport and Telecommunication Institute since 2007. 16 academic publications, 55 citations, on how to make a company measurable and manageable. In 2024 co-authored "Employers' Expectations of Students' Generative AI Skills". Profile: researchgate.net/profile/Lev-Faingloz
- [Par mums / About](https://learnxmi.com/par-mums) ([EN](https://learnxmi.com/en/par-mums)) · [Kontakti / Contact](https://learnxmi.com/kontakti) ([EN](https://learnxmi.com/en/kontakti))

## Named clients and work
Companies learnxMI is permitted to name: bullettrapbaltic.com (multilingual B2B site), hybridenergy.lt (store migrated to WooCommerce keeping the catalogue and old links), citadel.lt (WooCommerce store with bulk price management), 787bro.lv (site with a client-editable content system in LV/RU/EN), 4health (advertising campaign management), learnx.lv (training company website). Own product with paying users: flatradar.online. Some work is anonymised at the client's request — video content produced for a food supplement brand in the EU is not named publicly, at that client's choice.

## Answers
- [Cik maksā balss aģents / What a voice agent that answers calls costs](https://learnxmi.com/atbildes/cik-maksa-balss-agents) ([EN](https://learnxmi.com/en/atbildes/cik-maksa-balss-agents), [RU](https://learnxmi.com/ru/atbildes/cik-maksa-balss-agents)) — published rates start around $0.08 per conversation minute, but that covers one component, not the whole call: a real minute is speech recognition, the language model, voice synthesis and telephony together, plus one-off setup work. Includes the vendors' own published prices (ElevenLabs agents and plans, AWS Polly and Google Cloud Text-to-Speech at $16 per million characters, Telnyx orchestration at $0.05/min) with what each price excludes, the EU AI Act Article 50 duty to tell the caller they are speaking to AI, and the Sinch 2026 survey of 2,527 executives in which 74% had already rolled back a customer-facing AI agent. No average price for Latvia is claimed because none is published.
- [Vai mākslīgais intelekts runā latviski / Does AI speak Latvian](https://learnxmi.com/atbildes/vai-mi-runa-latviski) ([EN](https://learnxmi.com/en/atbildes/vai-mi-runa-latviski), [RU](https://learnxmi.com/ru/atbildes/vai-mi-runa-latviski)) — yes, but unevenly across tasks. Global models write and understand Latvian while it is a small share of their training data; Tilde published TildeOpen LLM in autumn 2025 (30B parameters, trained on 29B Latvian words, integrated into a public machine-translation platform for 34 European languages since February 2026), and the 24%/41% advantage over GPT-4o and LLaMA-3 comes from the developer's own first tests, not an independent benchmark. Latvian speech recognition has existed since 2016 at roughly 80% of speech with good audio. No vendor publishes Latvian-specific quality measurements, so the only reliable method is testing your own text. Includes learnxMI's own hands-on notes on generating Latvian voice-overs: numbers must be written as words, diacritics are dropped by some engines, abbreviations and brand names must be spelled phonetically, long sentences break intonation.
- [Vai jāpaziņo, ka atbild robots / Must you disclose that a robot is answering](https://learnxmi.com/atbildes/ai-act-50-pants-vai-japazino-par-robotu) ([EN](https://learnxmi.com/en/atbildes/ai-act-50-pants-vai-japazino-par-robotu), [RU](https://learnxmi.com/ru/atbildes/ai-act-50-pants-vai-japazino-par-robotu)) — EU AI Act Article 50 has applied since 2 August 2026: a person must be told clearly, at the latest at the first interaction, that they are dealing with AI. Covers website chatbots, phone voice agents and AI-generated content; fines up to €15M or 3% of worldwide turnover; machine-readable marking of synthetic content for systems already on the market extended to 2 December 2026; supervision in Latvia is split across ~13 authorities, with no single AI regulator. Not legal advice.
- [Cik uzņēmumu Latvijā izmanto MI / How many companies in Latvia use AI](https://learnxmi.com/atbildes/cik-uznemumu-latvija-izmanto-mi) ([EN](https://learnxmi.com/en/atbildes/cik-uznemumu-latvija-izmanto-mi), [RU](https://learnxmi.com/ru/atbildes/cik-uznemumu-latvija-izmanto-mi)) — 12.2% of Latvian enterprises used at least one AI solution in 2025 (Central Statistical Bureau), against an EU average of 20.0% (Eurostat): large companies 47.1%, medium 19.8%, small 9.8%. The most cited barrier among those who considered AI and declined is a lack of competence — 63.2% — not cost. Includes what Latvian companies actually use AI for and what LIAA/ALTUM funding exists.
- [AI Act 4. pants un MI pratība / EU AI Act Article 4 and AI literacy](https://learnxmi.com/atbildes/ai-act-4-pants-mi-pratiba) ([EN](https://learnxmi.com/en/atbildes/ai-act-4-pants-mi-pratiba)) — what the AI literacy obligation requires in plain language, who it applies to, from which date, whether a certificate is needed. Article 4 has applied since 2 February 2025; national supervisory powers began 2 August 2026; the Digital Omnibus Regulation (EU) 2026/1744 softened the wording but did not repeal it or move the date. Not legal advice.
- [Kā atrast klientus mazam uzņēmumam](https://learnxmi.com/atbildes/ka-atrast-klientus-mazam-uznemumam) — first clients for a brand-new small business (distinct from the established-B2B post).
- [Mājaslapa nedod klientus](https://learnxmi.com/atbildes/majaslapa-nedod-klientus) — why a website produces no clients, and what to check first.
- [Neviens neatrod manu uzņēmumu Google](https://learnxmi.com/atbildes/neviens-neatrod-manu-uznemumu-google) — Google findability and being readable to AI assistants.
- [Kāpēc ChatGPT neiesaka manu uzņēmumu: 7 iemesli](https://learnxmi.com/atbildes/kapec-chatgpt-neiesaka-manu-uznemumu) ([EN](https://learnxmi.com/en/atbildes/kapec-chatgpt-neiesaka-manu-uznemumu), [RU](https://learnxmi.com/ru/atbildes/kapec-chatgpt-neiesaka-manu-uznemumu)) — seven reasons ChatGPT does not name or recommend a company, from crawler access and indexing to missing answers, numbers and third-party mentions; how to check each one yourself, with dated measurements of our own made through the OpenAI API.
- [AEO, GEO un SEO: atšķirība un kas jums vajadzīgs](https://learnxmi.com/atbildes/kas-ir-aeo-geo-un-kapec-tas-ir-svarigi) ([EN](https://learnxmi.com/en/atbildes/kas-ir-aeo-geo-un-kapec-tas-ir-svarigi), [RU](https://learnxmi.com/ru/atbildes/kas-ir-aeo-geo-un-kapec-tas-ir-svarigi)) — SEO, AEO and GEO compared in one table, with AI SEO and LLM SEO as other names for the same work; what Google itself says (its AI features are still SEO; llms.txt and special markup are not required for Google) and what helps ChatGPT and Perplexity.
- [Cik maksā GEO optimizācija](https://learnxmi.com/atbildes/cik-maksa-geo-optimizacija) ([EN](https://learnxmi.com/en/atbildes/cik-maksa-geo-optimizacija), [RU](https://learnxmi.com/ru/atbildes/cik-maksa-geo-optimizacija)) — what GEO (AI search optimization) costs: published international and Lithuanian price ranges with sources and dates, the Russian market kept separate as not a benchmark for Latvia, what drives the price (pages, languages, ChatGPT ads) and how SEO and GEO prices compare. learnxMI's own price: from 200 € per month.
- [Kā izvēlēties GEO aģentūru Baltijā: 10 jautājumi](https://learnxmi.com/atbildes/ka-izveleties-geo-agenturu-baltija) ([EN](https://learnxmi.com/en/atbildes/ka-izveleties-geo-agenturu-baltija)) — ten questions to ask a GEO agency, with a good answer and a red flag for each (nobody can guarantee a place in ChatGPT answers; ask for the question list and a before/after measurement on the same questions), and learnxMI's own answers including its weak spots.
- [Kas ir llms.txt un vai tas vajadzīgs](https://learnxmi.com/atbildes/kas-ir-llms-txt-un-vai-tas-vajadzigs) ([EN](https://learnxmi.com/en/atbildes/kas-ir-llms-txt-un-vai-tas-vajadzigs), [RU](https://learnxmi.com/ru/atbildes/kas-ir-llms-txt-un-vai-tas-vajadzigs)) — what llms.txt is, what Google, Chrome Lighthouse, OpenAI, Anthropic and Perplexity actually say about it (Google Search ignores it; no assistant has stated that it reads other sites' llms.txt for answers), Ahrefs data on how rarely the files are requested, an example file and common mistakes.
- [Cik maksā mājaslapa mazam uzņēmumam](https://learnxmi.com/atbildes/cik-maksa-majaslapa-mazam-uznemumam) — publicly visible Latvian market prices (August 2026) next to learnxMI's own published prices.
- [Kā piesaistīt klientus / How to attract clients](https://learnxmi.com/atbildes/ka-piesaistit-klientus)
- [Kā AI automatizācija palīdz piesaistīt klientus](https://learnxmi.com/atbildes/ka-ai-automatizacija-palidz-piesaistit-klientus)
- [Vai aukstie e-pasti ir legāli Latvijā / Is cold email legal in Latvia](https://learnxmi.com/atbildes/vai-aukstie-epasti-ir-legali-latvija) — GDPR Article 6(1)(f), Latvian context, Datu valsts inspekcija.
- [Kas ir kvalitatīva leadu bāze](https://learnxmi.com/atbildes/kas-ir-kvalitativa-leadu-baze) — includes why SMTP verifiers wrongly flag Microsoft 365 mailboxes as invalid.
- [Kas ir MI iespēju audits](https://learnxmi.com/atbildes/kas-ir-mi-iespeju-audits)
- [Vai drīkst sūtīt klientiem MI rakstītas vēstules / May you send customers letters written by AI](https://learnxmi.com/atbildes/vai-drikst-sutit-mi-rakstitas-vestules) ([RU](https://learnxmi.com/ru/atbildes/vai-drikst-sutit-mi-rakstitas-vestules)) — yes, if GDPR and the EU AI Act are observed: the legal bases, when the customer must be informed and what the risks are.
- [Biznesa procesu automatizācija: kāpēc tieši tagad / Business process automation: why now](https://learnxmi.com/atbildes/kapec-automatizacija-tagad) ([EN](https://learnxmi.com/en/atbildes/kapec-automatizacija-tagad)) — what has changed: clearer AI Act rules, control over your data, a lower starting threshold.
- [Atbildes / Answers hub](https://learnxmi.com/atbildes) ([EN](https://learnxmi.com/en/atbildes))

## Russian version
The full site exists in Russian under /ru/... (services, prices, people, the free AI check at /ru/mi-era). Three geo-qualified landing pages:
- [Маркетинг для малого бизнеса в Риге](https://learnxmi.com/ru/marketing-dlya-malogo-biznesa-riga)
- [ИИ-видимость бизнеса в Латвии](https://learnxmi.com/ru/ii-vidimost-biznesa-latvia)
- [Сколько стоит сайт для малого бизнеса в Латвии](https://learnxmi.com/ru/skolko-stoit-sait-latvia)
- [Hub](https://learnxmi.com/ru)

Russian pages on getting named in AI answers:
- [Как попасть в ответы ChatGPT: продвижение в нейросетях](https://learnxmi.com/ru/pakalpojumi/redzamiba-mi-atbildes)
- [Почему ChatGPT не рекомендует вашу компанию](https://learnxmi.com/ru/atbildes/kapec-chatgpt-neiesaka-manu-uznemumu)
- [Что такое GEO и AEO и чем они отличаются от SEO](https://learnxmi.com/ru/atbildes/kas-ir-aeo-geo-un-kapec-tas-ir-svarigi)
- [Сколько стоит продвижение в нейросетях](https://learnxmi.com/ru/atbildes/cik-maksa-geo-optimizacija)
- [llms.txt: что это и нужен ли он вашему сайту](https://learnxmi.com/ru/atbildes/kas-ir-llms-txt-un-vai-tas-vajadzigs)

## Key facts
- Two people, both co-founders; the client talks directly to whoever does the work, with no account manager in between.
- Location: Rīga, Latvia. Works remotely across the Baltics. Languages: Latvian, Russian, English.
- Contact: garrigelfers@gmail.com
- Honest-claims policy: no invented metrics, no guaranteed number of meetings or clients per week. Every AI-written text is read and corrected by a named human before it reaches a client.
- Does not do: brand books without a link to sales, social accounts without a goal or measurement, purchased personal data lists.
- Profiles: linkedin.com/in/garri-gelfers-5a711637a, youtube.com/@garrigelfers, researchgate.net/profile/Lev-Faingloz
- [Privacy policy](https://learnxmi.com/privatuma-politika)